Schiuma, Giovanni; Lerro, Antonio - In: Journal of open innovation : technology, market, and … 3 (2017) 13, pp. 1-13
Purpose: This paper introduces and analyses the Business Model Prism (BMP) for the arts and cultural organizations as multidimensional framework to map the “as is” structure and the logic of their business model as well as to drive the design of innovation initiatives, i.e. the “as should...
