Narrow search
Showing 1 - 5 of 5
Cover Image
Customer experience driven business model innovation
Keiningham, Timothy; Aksoy, Lerzan; Bruce, Helen L.; … - In: Journal of business research : JBR 116 (2020), pp. 431-440
Persistent link: https://www.econbiz.de/10012257639
Cover Image
Identifying tensions in the servitized value chain
Burton, Jamie; Story, Victoria; Zolkiewski, Judy; … - In: Research technology management : RTM 59 (2016) 5, pp. 38-47
Persistent link: https://www.econbiz.de/10011616696
Cover Image
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Cover Image
Digital service innovation challenges faced during servitization : a multi-level perspective
Burton, Jamie; Story, Victoria Mary; Zolkiewski, Judy; … - In: Journal of service management 35 (2024) 2, pp. 202-226
Persistent link: https://www.econbiz.de/10015077984
Cover Image
Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686