"This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it three core tenets to starting an entrepreneurial venture: 1. Science of practice as the heart of starting and running a successful...

"This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it. Extensive research has been going on in this area for decades, and we know much about what works and what does not work. One of...