Contributions on competitive strategy and advantage have been long concentrated on the single firm. In Europe small and medium enterprises still prevail, business districts are widespread and rivals are called to cooperate, in order to face the global context. Inter-firm collaboration seems to...

Contributions on competitive strategy and advantage have been long concentrated on the single firm. In Europe small and medium enterprises still prevail, business districts are widespread and rivals are called to cooperate, in order to face the global context. Inter-firm collaboration seems to...

The purpose of this research is to study deeply innovation in service through networking strategies. In tourism sector, it is extremely interesting to study collaborative relationships even among competitors, in a general scheme of value strategy co-planning, typical of coopetition. We propose a...

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...

This work explores the potential for utilising the service-dominant (S-D) logic of Vargo and Lusch (2004, 2006, 2008a, 2008c) as a framework for innovation processes from a network perspective. The work presents a conceptual framework for the subsequent empirical study of this issue by...

The aim of this chapter is to identify the key dimensions of service systems and to describe how they interact in the process of value co-creation. The four key dimensions identified in the analysis are: customers; people (including employees and other stakeholders); information; and technology....