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~subject:"Business network"
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Business network
Consumer behaviour
28
Konsumentenverhalten
26
Advertising effects
15
Werbewirkung
15
Brand management
12
Markenführung
12
Brand
11
Markenartikel
11
Brand image
10
Celebrity endorsement
10
Markenimage
10
Celebrity-Werbung
9
Advertising
8
Relationship marketing
7
Werbung
7
Beziehungsmarketing
6
Social Web
6
Social web
6
Phonetic symbolism
5
Priming
5
Children
4
Congruence
4
Emotion
4
Marketing cooperation
4
Marketingkooperation
4
Product attributes
4
Target group
4
Zielgruppe
4
Australia
3
Australien
3
Authenticity
3
Betriebliche Wertschöpfung
3
Brand names
3
Cognition
3
Consumer value
3
Credibility
3
Customer integration
3
Customer value
3
Experiment
3
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English
3
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Webster, Cynthia M.
3
Chang, Frances Y. M.
2
Alam, Muhammad Aftab
1
Chirico, Francesco
1
Gupta, Samir
1
Jack, Robert
1
Polonsky, Michael J.
1
Woodside, Arch G.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of management & organization : JMO
1
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ECONIS (ZBW)
3
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The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir
;
Polonsky, Michael J.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
Saved in:
2
Pre and post-entry resource needs for international entrepreneurs : the role of government and industry networks
Chang, Frances Y. M.
;
Jack, Robert
;
Webster, Cynthia M.
- In:
Journal of management & organization : JMO
23
(
2017
)
2
,
pp. 186-205
Persistent link: https://www.econbiz.de/10011915343
Saved in:
3
Entrepreneurs' network bricolage : reconfiguring social ties for resource creation
Chang, Frances Y. M.
;
Webster, Cynthia M.
;
Alam, …
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015147820
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