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Competing through co-creation : innovation at two companies
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003962757
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The power of co-creation : build it with them to boost growth, productivity, and profits
Ramaswamy, Venkatram
;
Gouillart, Francis J.
-
2010
Persistent link: https://www.econbiz.de/10008665248
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