Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10000635491
Persistent link: https://www.econbiz.de/10010402828
Persistent link: https://www.econbiz.de/10003332080
Persistent link: https://www.econbiz.de/10003833593
Persistent link: https://www.econbiz.de/10003833604
Persistent link: https://www.econbiz.de/10003826399
Managers and academics alike focus on value creation in business relationships. This paper adds to existing literature by analyzing functions of business relationships and their impact on value perception. Applying a customer perspective, direct relationship functions are concerned about...
Persistent link: https://www.econbiz.de/10015383384