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A multicultural blend : metaph...
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Business network
Consumer behaviour
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New product development
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Innovation
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Relationship marketing
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Beziehungsmarketing
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Innovationsmanagement
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Cultural identity
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Kulturelle Identität
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Customer integration
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Decision making
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Dienstleistungsqualität
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Führung
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Führungstheorie
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KMU
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Kundenintegration
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Lieferantenmanagement
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Elliot, Esi A.
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Bicen, Pelin
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Smith, Robert Spencer
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Wang, Fei-Ling
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Zhu, Zhen
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Journal of macromarketing
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Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
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Ethnic chambers of commerce and co-creation of value : a synthesis of cultural and networking competencies
Elliot, Esi A.
;
Smith, Robert Spencer
;
Bicen, Pelin
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10014295061
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2
Inter-firm trust between emerging markets : Chinese firms in Africa
Elliot, Esi A.
;
Zhu, Zhen
;
Wang, Fei-Ling
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 304-333
Persistent link: https://www.econbiz.de/10012109482
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