Purpose The purpose of this paper is to examine subsidiary positioning within the dynamic business networks in the context of multinational companies (MNCs). The research question of the study is: How does the positioning of a subsidiary emerge through strategic practices in the dynamic business...

In this article we regard embeddedness in relationship networks as a key issue in the development of an international joint venture (IJV). We look at IJVs from a perspective which highlights the role of network relationships and of networking behaviour. This perspective suggests that the...

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...