Preliminary -- Introduction -- Offshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services -- Back matter.

Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of...