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Purpose – To discuss how coevolutionary framework is useful to research emerging and evolving phenomena, such as global sourcing of business services, where West meets East. Approach – The authors first introduce the phenomenon of global sourcing of business services and then review extant...
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In the late 1990s, Yair Aharoni was one of the early international business scholars who spearheaded exploration of FDI in services. This chapter reviews a more recent development of trade in business services that involves the demand for and the emergence of a global sourcing industry for...
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