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Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of small business strategy 26 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011497345
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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Opportunity recognition
Hills, Gerald E.; Singh, Robert P. - In: Handbook of entrepreneurial dynamics : the process of …, (pp. 259-272). 2004
Persistent link: https://www.econbiz.de/10002224915
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Opportunity recognition
Lumpkin, G. T.; Hills, Gerald E.; Shrader, Rodney C. - In: Entrepreneurship : the way ahead, (pp. 73-90). 2004
Persistent link: https://www.econbiz.de/10002169522
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The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
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A multidimensional examination of a creativity-based opportunity recignition model
Hansen, David J.; Lumpkin, G. T.; Hills, Gerald E. - In: International journal of entrepreneurial behaviour & … 17 (2011) 5, pp. 515-533
Persistent link: https://www.econbiz.de/10009377846
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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The evolution and development of entrepreneurial marketing
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003723462
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Entrepreneurial marketing and university education
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007
Persistent link: https://www.econbiz.de/10003691984
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Marketing/entrepreneurship interface : revisited and future directions
Hills, Gerald E.; Hultman, Claes M.; Hansen, David - In: The entrepreneurship - innovation - marketing interface …, (pp. 3-34). 2007
Persistent link: https://www.econbiz.de/10003602964