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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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An overview of research on marketing ethics education
Hrehová, Daniela; Žiaran, Pavel - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440