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Industrial marketing management : the international journal for industrial and high-tech firms
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Big data analytics and firm performance : findings from a mixed-method approach
Mikalef, Patrick
;
Boura, Maria
;
Lekakos, George
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 261-276
Persistent link: https://www.econbiz.de/10012007239
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Exploring the relationship between big data analytics capability and competitive performance : the mediating roles of dynamic and operational capabilities
Mikalef, Patrick
;
Krogstie, John
;
Pappas, Ilias O.
; …
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012168974
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3
Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
Mikalef, Patrick
;
Conboy, Kieran
;
Krogstie, John
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 80-92
Persistent link: https://www.econbiz.de/10013206355
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