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~subject:"Business-to-business marketing"
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Business-to-business marketing
Arbeitsgruppe
14,112
Team
13,843
Verhandlungen
7,334
Negotiations
7,308
Theorie
4,858
Theory
4,775
Soziale Gruppe
4,338
Social group
4,333
Industriebetrieb
3,914
B-to-B-Marketing
3,429
Verhandlungstheorie
2,234
Bargaining theory
2,185
Deutschland
1,909
Experiment
1,890
Lieferantenmanagement
1,796
Supplier relationship management
1,796
Spieltheorie
1,792
Game theory
1,754
Germany
1,564
USA
1,557
United States
1,488
Führungsstil
1,456
Leadership style
1,438
Teamwork
1,426
Führungskräfte
1,397
Managers
1,397
Soziale Beziehungen
1,313
Social relations
1,309
Innovation
1,223
Wissenstransfer
1,153
Knowledge transfer
1,150
Wissensmanagement
1,076
Projektmanagement
1,054
Knowledge management
1,035
Innovationsmanagement
1,028
Welt
1,012
Project management
992
World
980
Innovation management
976
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Undetermined
1,187
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280
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Article
2,392
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1,031
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6
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1,928
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1,928
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472
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318
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258
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Collection of articles of several authors
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Sammelwerk
103
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Bibliography included
94
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61
Working Paper
61
Lehrbuch
49
Aufsatzsammlung
47
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
13
Handbook
12
Handbuch
12
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10
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10
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8
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8
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8
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5
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5
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4
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3
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2,587
German
839
French
5
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4
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Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pepels, Werner
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Brennan, Ross
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
3
American Marketing Association
2
European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
Goethe-Universität Frankfurt am Main
1
Hochschule Ansbach
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
3,428
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1
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1
Teams in intercultural business
negotiations
: prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
-
2015
Persistent link: https://www.econbiz.de/10011285476
Saved in:
2
Industrial marketing
McTavish, Ronald
-
1980
Persistent link: https://www.econbiz.de/10013487024
Saved in:
3
Nachverhandlungen in der Praxis : quantitative Ergebnisse einer Praktikerbefragung
Lenzing, Aline
-
2015
Persistent link: https://www.econbiz.de/10011409211
Saved in:
4
A phase-specific analysis of negotiation styles
Preuss, Melanie
;
Wijst, Per van der
- In:
The journal of business & industrial marketing
32
(
2017
)
4
,
pp. 505-518
Persistent link: https://www.econbiz.de/10011691664
Saved in:
5
Disentangling complexity : how negotiators identify and handle issue-based complexity in business-to-business negotiation
Laubert, Christoph
;
Geiger, Ingmar
- In:
Journal of business economics : JBE
88
(
2018
)
9
,
pp. 1061-1103
Persistent link: https://www.econbiz.de/10011928850
Saved in:
6
Analyse und Steuerung von Verhandlungsperformance in industriellen
Verhandlungen
Schwarz, Sabine
-
2012
Persistent link: https://www.econbiz.de/10009553833
Saved in:
7
Verhandlungen
im internationalen Vertrieb : empirische Analysen kultureller Einflüsse in intra- und internationalen
Verhandlungen
Neun, Harald
-
2011
Persistent link: https://www.econbiz.de/10009244454
Saved in:
8
Business-to-Business
negotiations
: the role of relativism, deceit, and opportunism
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Sailors, John J.
- In:
Journal of business-to-business marketing
17
(
2010
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003991864
Saved in:
9
Industrielle
Verhandlungen
: empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543290
Saved in:
10
A model of negotiation issue-based tactics in business-to-business sales
negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
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