van der Valk, Wendy; Wynstra, Finn; Axelsson, Björn - In: International Journal of Operations & Production Management 29 (2009) 8, pp. 807-833
Purpose – The purpose of this paper is to develop theory on effective buyer‐seller interaction for different types of business services. A classification of business services which identifies four service types based on how they are used by the buying company is used....
