We derive the effect of plausible deniability on asset risk premia in a dynamic setting with correlated firm values, systematic risk, and risk-averse investors. Firms optimally exercise American disclosure options, which are more valuable due to the possibility that other correlated firms may...

The fact that properly normalized asset prices are martingales is the basis of modern asset pricing. One normalizes asset prices to adjust for risk and time preferences. Both adjustments can be made simultaneously via a stochastic discount factor, or one can adjust for risk by changing...