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CCT
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Journal of marketing management : MM
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CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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