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Updating an empirical investigating risk perceptions associated with national ID cards in the wake of the global Covid-19 pandemic

Smith, Alan D. - In: Health marketing quarterly 38 (2021) 2/3, pp. 70-90

Persistent link: https://www.econbiz.de/10012695235

The organisational impact of SaaS adoption on CRM applications

Rossignoli, Cecilia; Mola, Lapo; Zardini, Alessandro; … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 593-611

Persistent link: https://www.econbiz.de/10011847184

Managing B2B relationships in the Croatian pharmaceutical industry

Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335

The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

Persistent link: https://www.econbiz.de/10009353067

Questionary Research to Learn State of Affairs of Technological Support CRM

Vaněk, Jindřich; Suchánek, Petr - Volkswirtschaftliche Fakultät, … - 2006

Evaluation exercise was made on the basis primary research in which service organizations was spoken. They were answered for questions interrelated to customer relationship management (CRM).

Persistent link: https://www.econbiz.de/10005621710

Customer relationship management and innovation capability : a multiple case study

Silva, Eduardo Corneto; Pedron, Cristiane Drebes; … - In: International journal of business innovation and … 26 (2021) 2, pp. 240-260

Persistent link: https://www.econbiz.de/10012669158

La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM

Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32

be missing valuable information of customers internally? How each area does influences in the innovation process? This …

Persistent link: https://www.econbiz.de/10010280546

Segmenting Markets by Means of CRMs: An Application to Restaurants

Heredero, Carmen De Pablos; Gallego-Gómez, Cristina - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 1-12

Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...

Persistent link: https://www.econbiz.de/10012048704

LA INNOVACIÓN CENTRADA EN EL CLIENTE UTILIZANDO EL MODELO DE INFERENCIAS EN UNA ESTRATEGIA CRM / CUSTOMER CENTERED STRATEGIC INNOVATION USING THE INFERENCE MODEL IN A CRM STRATEGY

Gil-Lafuente, Anna Mª; Luis-Bassa, Carolina - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32

customers internally? How each area does influences in the innovation process? This p+P40aper presents the model of logical …

Persistent link: https://www.econbiz.de/10010565867

Enterprise Systems Adoption and Firm Performance in Europe: The Role of Innovation

Zand, Fardad; Beers, Cees van - DRUID, Copenhagen Business School, Department of … - 2010

innovation in the process of value creation from ES investments. Empirical data on the adoption of Enterprise Resource Planning … Document Management System (DMS) is used to investigate the effects on product and process innovation, revenue, productivity … show that all ES categories significantly increase the likelihood of product and process innovation. Most of ES categories …

Persistent link: https://www.econbiz.de/10008678795

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111

Persistent link: https://www.econbiz.de/10011337168