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Corporate social responsibility and repurchase intentions : the parallel mediation of consumer satisfaction and consumer trust
John, Albert; Ahmad, Nisar; Shahzadi, Gulnaz; Qadeer, Faisal - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 604-621
Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...
Persistent link: https://www.econbiz.de/10013550304
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Corporate social responsibility and repurchase intentions: The parallel mediation of consumer satisfaction and consumer trust
John, Albert; Ahmad, Nisar; Shahzadi, Gulnaz; Qadeer, Faisal - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 4, pp. 604-621
Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...
Persistent link: https://www.econbiz.de/10013553538
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The nexus between corporate social responsibility of airports and passenger satisfaction : a cross-country study
Alam, Fahad; Yang, Qing; Bandara, Yapa Mahinda; Ahmad, Nisar - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2454-2473
Persistent link: https://www.econbiz.de/10014531414