Gala, Prachi; Kashmiri, Saim; Nicol, Cameron Duncan - In: European Journal of Marketing 58 (2024) 10, pp. 2129-2168
Purpose The purpose of this research is to explore the impact of women in the C-suite on strategic marketing choices in general and CSR in particular is scant. To that end, this study explores whether and how firms led by female CEOs differ from those led by male CEOs with regard to the types of...
