Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience and expertise. Findings –...

Purpose – This paper investigated how perception of organization's social responsibility influenced employees' organizational commitment (OC). Besides, the moderation effect of importance of ethics and social responsibility (ICSR) has been investigated on the relationship....