Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give the best strategies to be employed in...

Purpose – In view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and differences of life‐style orientations prevalent among US and Canadian consumers. The AIO (Activities,...

Examines the characteristics of small and medium‐sized initiating and continuing exporting firms from Saskatchewan, Canada. As the US is the major trading partner of Canada and most of the initial export activities of Canadian firms are destined for the US markets, the Free Trade Agreement...

Presents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising practices in Canada, the UK and Turkey. Investigates the extent to which managers use advertising developed for one country in another, looking at the similarities and...

A number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries further growth in the development of credit cards is expected throughout the 1980s.

If meaningful market plans are to be made and strategies developed to implement them, international banks mut have a comprehensive knowledge of customers' attitudes, perceptions of the various services they offer, and the image which customers have of them. Following preliminary data gathering,...

In recent years, a major food consumption trend in the USA and Canada is that more people are eating more meals outside their homes. It is predicted that this trend will accelerate in the future. As a result, fast‐food markets will offer greater growth opportunities for marketers. Presents...