Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this research is to presents the empirical findings of two quantitative studies of Estonian and Canadian university students' interpretation and perceptions of retail shopping...

Builds a relevant model(s) of SME international marketing given the lack of well‐accepted theories to date. Twelve case study firms were analysed using a semi‐structured survey protocol. Five of the cases are described in depth in the text and summaries are given of the other seven. Four...