Purpose – The purpose of this study is to segment the market of first‐time visitors based on the activities travelers engage in while at a destination using demographics, socio‐economic variables, and trip‐related characteristics. Design/methodology/approach – The research analyzes...

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...

This study profiles a large sample of Canadian travelers who visited nine major Asian travel destinations. The study examines these travelers characteristics and perceptions. Perceptual mapping and correspondence analyses were utilized with a data series of "Canadian Resident Trips Abroad" from...

The resolution of conflicts between shareholders and managers, at minimal cost, is the goal of corporate governance. In 1999, an intriguing series of events occurred that dramatically reshaped the Canadian airline industry. This clinical study considers these events in relation to four corporate...