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Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani; Morgan, Robert E.; DeLuca, Luigi M. - In: Journal of business research : JBR 132 (2021), pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
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The digital marketing capabilities gap
Herhausen, Dennis; Miočević, Dario; Morgan, Robert E.; … - In: Industrial marketing management : the international … 90 (2020), pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert E.; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Assessment of digital maturity : the role of resources and capabilities in digital transformation in B2B firms
Hortovanyi, Lilla; Morgan, Robert E.; Vuksanović, Iva; … - In: International journal of production research 61 (2023) 23, pp. 8043-8061
Persistent link: https://www.econbiz.de/10014452340