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~subject:"Capacity planning"
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Capacity planning
Advertising effects
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Werbewirkung
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Consumer behaviour
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Aggregation
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Advertising response
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Kapazitätsplanung
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Brand management
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Branded apps
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CSR communication
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Capacity management
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Franses, Philip Hans
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Kiygi-Calli, Meltem
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Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
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Call center performance with direct response advertising
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2017
Persistent link: https://www.econbiz.de/10011659202
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