Capacity adjustment and dynamic pricing are long-term and short-term decisions respectively to match supply with demand. In an environment where the demand is unknown to the firm, it is worth investigating how to integrate the two decisions such that the firm can learn about the demand on the...

We study a firm's optimal strategy to adjust its capacity using demand information. The capacity adjustment is costly and often subject to managerial hurdles which sometimes make it difficult to adjust capacity multiple times. In order to clearly analyze the impact of demand learning on the...