Purpose – The purpose of this paper is to review the use of case method in entrepreneurship research, and to identify trends in its current application. A key objective of the paper is to lay the foundation for a future research agenda by critically reviewing relevant literatures and offering...

This article analyzes “A Toy Stor(e)y” as an implied promise to offer knowledge about entrepreneurship. At face value, and in the narrator's words, the takeaway or moral of the story is, “If you don't know anything, it pays to be absolutely lucky.” As experts of knowledge creation as...

Purpose – The purpose of this paper is to examine the use of simulators as pedagogical complements to traditional case studies. The research performs experiments with a case and its accompanying simulator to assess the additional learning attained by the use of a case with its simulator as...

Despite the public profile of many luxury brands, little is known about the positioning and marketing of these products, or the consumer interpretations of each brand. This article reports on a two‐part study in an attempt to understand the dynamics of this market. The first study reports on...