Purpose – The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach – The study endorses Thompson's taxonomy of interfaces – pooled interdependence,...

Purpose – Corporate social responsibility (CSR) has become a central part of the sourcing and supply activity in the textile industry. The role of supply chain management is fundamental to CSR implementation as it has become a key customer requirement and business driver. This research seeks...