Wong, Eddie; Taylor, Gail - In: Journal of Fashion Marketing and Management: An … 4 (2000) 1, pp. 71-79
In the last decade, apparel companies mainly focused on achieving the best FOB (freight on board) price, the best quality, and the shortest lead time for their products in order to achieve commercial success. As a result they sourced globally to optimise their costs. However, there arose a...