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Consumer behaviour
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.
;
Noseworthy, Theodore J.
;
Dawar, Niraj
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
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Isolated environmental cues and product efficacy penalties : the color green and eco-labels
Pancer, Ethan
;
McShane, Lindsay
;
Noseworthy, Theodore J.
- In:
Journal of business ethics : JOBE
143
(
2017
)
1
,
pp. 159-177
Persistent link: https://www.econbiz.de/10011754931
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