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Self-construal and feature centrality
Mao, Huifang; Li, Xingbo; Desai, Kalpesh Kaushik; Jain, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 781-789
Persistent link: https://www.econbiz.de/10011614840
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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596