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Customer search strategies of entrepreneurial telehealth firms : how effective is effectuation?

Pinnock, Susanna; Evers, Natasha; Hoholm, Thomas - In: International journal of entrepreneurial behavior & research 30 (2024) 8, pp. 2061-2081

Persistent link: https://www.econbiz.de/10015272150

Predictive and effectual decision-making in high-tech international new ventures : a matter of sequential ambidexterity

Evers, Natasha; Andersson, Svante - In: International business review : the official journal of … 30 (2021) 1, pp. 1-13

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Customer search strategies of entrepreneurial telehealth firms – how effective is effectuation?

Pinnock, Susanna; Evers, Natasha; Hoholm, Thomas - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 8, pp. 2061-2081

Purpose The demand for healthcare innovation is increasing, and not much is known about how entrepreneurial firms search for and sell to customers in the highly regulated and complex healthcare market. Drawing on effectuation perspectives, we explore how entrepreneurial digital healthcare firms...

Persistent link: https://www.econbiz.de/10015345168