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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
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Hewer, Paul
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Brownlie, Douglas
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Hamilton, Kathy
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Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
New Developments in Online Marketing
,
(pp. 93-111)
.
2014
Persistent link: https://www.econbiz.de/10010354583
Saved in:
2
Celebrity, convergence and transformation : editorial
Brownlie, Douglas
;
Hewer, Paul
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 453-460
Persistent link: https://www.econbiz.de/10011325838
Saved in:
3
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
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