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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
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Beziehungsmarketing
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Corporate social responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Australia
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Australien
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Corporate reputation
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Multinationales Unternehmen
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Brand management
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Emotion
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Firmenimage
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Markenführung
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Advertising effects
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Anthropomorphism
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Brand architecture
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Celebrity-Werbung
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Corporate branding
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Corporate brands
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Johns, Raechel
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English, Rebecca
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Weir, Brian
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Weir, Ruth
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel
;
Weir, Brian
;
Weir, Ruth
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
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2
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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