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~subject:"Celebrity endorsement"
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Celebrity endorsement
Human Resource Management
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Advertising effects
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Australia
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Job satisfaction
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England
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Davies, Fiona
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Slater, Stephanie
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Celebrity, convergence and transformation
1
Journal of marketing management : MM
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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