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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Celebrity, convergence and transformation, (pp. 233-259). 2018
Persistent link: https://www.econbiz.de/10011737159