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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
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Online retailing
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Malaysia
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Kok Wei Khong
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Gan, Jen Ling
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Jiang, Nan
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Shasha Teng
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Turner, Jason James
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Wu, You Li
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Xavier, Jesrina Ann
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Asia-Pacific journal of business administration
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
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2
Impact of athlete performance and brand social value on product involvement : a mediation role of celebrity endorsement in social media
Jiang, Nan
;
Kok Wei Khong
;
Gan, Jen Ling
;
Turner, Jason …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
3
,
pp. 589-612
Persistent link: https://www.econbiz.de/10015072382
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