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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
45
Konsumentenverhalten
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China
25
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Beziehungsmarketing
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8
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Macau
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Advertising effects
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Brand preference
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Celebrity-Werbung
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Consumer innovativeness
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Liu, Matthew Tingchi
4
Brock, James L.
1
Chen, Chen-yueh
1
Hefel, Aaron
1
Liu, Yongdan
1
Shi, Guicheng
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Wang, Shaoshan
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Wong, IpKin Anthony
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of advertising
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Journal of international consumer marketing
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ECONIS (ZBW)
4
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How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
2
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
3
Big star undercover : the reinforcing effect of attenuated celebrity endorsers' faces on consumers' brand memory
Liu, Yongdan
;
Liu, Matthew Tingchi
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10012260448
Saved in:
4
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
Saved in:
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