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~subject:"Celebrity image"
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Celebrity image
India
21
Consumer behaviour
13
Indien
13
Konsumentenverhalten
13
Brand management
5
Electronic Banking
5
Electronic banking
5
Markenführung
5
Takeover
5
Übernahme
5
Advertising effects
4
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Event study
4
Markenimage
4
Werbewirkung
4
Brand
3
Börsenkurs
3
Cash offers
3
Markenartikel
3
Share price
3
Shareholders
3
Stock offers
3
Adopter Categories
2
Aktionäre
2
Bank
2
Beziehungsmarketing
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Brand architecture
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Brands
2
Cluster Analysis
2
Cluster analysis
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Clusteranalyse
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Cognition
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Confidence
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Consumer attitudes
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Corporate Social Responsibility
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Corporate social responsibility
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Cross border acquisitions
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Mann, Bikram Jit Singh
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Parmar, Yadvinder
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Kaur Ghuman, Mandeep
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Global business review
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ECONIS (ZBW)
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Consumer-celebrity parasocial interaction : a conditional process analysis
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
- In:
Global business review
25
(
2024
)
4
,
pp. 1026-1046
Persistent link: https://www.econbiz.de/10015163002
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