Purpose – Marketing channels are changing dramatically as the world economy becomes networked. Buyers who are likely to only have limited insight into a wholesaler's sourcing decisions may be uncertain about product and/or service quality. This paper aims to show that a credible quality signal...

Purpose – The purpose of this paper is to develop an in‐depth understanding of the issues that organizations consider and experience when making the decision to adopt B2B technologies. Design/methodology/approach – The paper uses a qualitative approach to collect and analyze data....

Purpose – The purpose of this paper is to create an audit method for analyzing and improving business relationships. This is accomplished by specifying bonds on a lower abstraction level than in earlier theory regarding bonds in order to classify the different types of bonds and analyze their...