Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Charitable behavior"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital advertising in the age...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Charitable behavior
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
10
Werbung
10
Advertising effects
8
Werbewirkung
8
Brand image
6
Markenimage
5
Artificial intelligence
4
Künstliche Intelligenz
4
Mobile marketing
4
USA
4
United States
4
Altruism
3
Altruismus
3
Charity
3
Comparison
3
Emotion
3
Fundraising
3
Internet marketing
3
Mobile Marketing
3
Online-Marketing
3
Personalization
3
Social Web
3
Social web
3
South Korea
3
Südkorea
3
Vergleich
3
Wohltätigkeit
3
Anthropomorphism
2
Dienstleistung
2
Experiment
2
Language
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Services
2
Sprache
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baek, Tae Hyun
2
Yoon, Sukki
2
Kim, Seeun
1
Kim, Yeonshin
1
Published in...
All
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
2
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
