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This study develops theory and uses a door-to-door fundraising field experiment to explore the economics of charity. We approached nearly 5000 households, randomly divided into four experimental treatments, to shed light on key issues on the demand side of charitable fundraising. Empirical...
Persistent link: https://www.econbiz.de/10013237606
We conducted a fundraising experiment with an international development nonprofit organization in which a matching grant offered by the Bill and Melinda Gates Foundation raised more funds than one from an anonymous donor. The effect is strongest for solicitees who previously gave to other...
Persistent link: https://www.econbiz.de/10013108241
We develop a simple theory which formally describes how charities can resolve the information asymmetry problems faced by small donors by working with large donors to generate quality signals. To test the model, we conducted two large-scale natural field experiments. In the first experiment, a...
Persistent link: https://www.econbiz.de/10013091272
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...
Persistent link: https://www.econbiz.de/10013072578
This study designs a natural field experiment linked to a controlled laboratory experiment to examine the effectiveness of matching gifts and challenge gifts, two popular strategies used to secure a portion of the $200 billion annually given to charities. We find evidence that challenge gifts...
Persistent link: https://www.econbiz.de/10013325179
Persistent link: https://www.econbiz.de/10009356334
Persistent link: https://www.econbiz.de/10009765982
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...
Persistent link: https://www.econbiz.de/10010223436
Persistent link: https://www.econbiz.de/10008749190
Persistent link: https://www.econbiz.de/10009564471