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Construal-level perspective on consumers' donation preferences in relation to the environment and health
Lucke, Sabrina
;
Koenigstorfer, Joerg
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10011912917
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Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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