We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...

We argue that more dynamic small and medium-sized enterprises (SMEs) – i.e. those that are more entrepreneurially oriented, internationalized and high-performing - are also more likely to engage in philanthropy. Dynamic SMEs “stand out” and thus have a greater need to build legitimacy with...

We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...

This study contributes to emerging research on entrepreneurial philanthropy. It explores the philanthropy of owner-managers of small and medium-sized enterprises (SMEs) and investigates whether and why more entrepreneurially oriented (EO) SMEs are also more likely to be philanthropic. We find...