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ChatGPT
Consumer behaviour
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Social Web
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Beziehungsmarketing
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Internet marketing
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Confidence
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Kundenzufriedenheit
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Vertrauen
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Kundenservice
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Kunz, Werner H.
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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International journal of consumer studies
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Journal of service theory and practice
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ECONIS (ZBW)
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Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
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2
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
3
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna
;
Ooi, Keng-Boon
;
Tan, Garry Wei-Han
; …
- In:
Journal of service theory and practice
34
(
2024
)
5
,
pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
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