Over the past two decades, substantial research has established the importance of sentiment in financial markets. We know that sentiment impacts investor decisions; because of advanced text mining and sentiment analysis techniques, automated trading strategies based on sentiment are prevalent....

How does emotional expression in online reviews affect sales? To answer this question, a model is constructed based on theories of sentiment. This model is tested experimentally. Controlling for online review valence online review emotionality affects product sales. The impact is moderated by...