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Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
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Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011
Persistent link: https://www.econbiz.de/10008937369
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A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
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Chinese managers' perceptions of their ability to deliver service quality
Smith, Darlene Brannigan; Pitta, Dennis A. - In: International journal of business excellence 2 (2009) 3/4, pp. 241-256
Persistent link: https://www.econbiz.de/10003879550