Trimarchi, Michael; Liesch, Peter W.; Tamaschke, Rick - In: European Journal of Marketing 44 (2010) 1/2, pp. 87-113
Purpose – The purpose of this paper is to study compatibility variations in buyer‐seller relationships between Mainland Chinese firms and Hong Kong Chinese buyer firms that act as intermediaries to markets in the West. Design/methodology/approach – Data are drawn from 19 multiple...